Comments on: It’s not enough to integrate to exchanges only http://www.petekim.com/?p=72 Anything and everything that interests me Fri, 07 May 2010 09:09:15 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: petekim http://www.petekim.com/?p=72&cpage=1#comment-66 petekim Wed, 25 Nov 2009 08:03:05 +0000 http://www.petekim.com/?p=72#comment-66 Will the major publishers enable automated buying of first call inventory? Hmmm.. maybe. I'm skeptical. And I would change one word of your last sentence: "...much of the value of *rtb* goes away if you buy [...] inventory ahead of time." in my mind, dsp's are (will be/should be) so much more than rtb. Will the major publishers enable automated buying of first call inventory? Hmmm.. maybe. I’m skeptical.

And I would change one word of your last sentence:

“…much of the value of *rtb* goes away if you buy [...] inventory ahead of time.”

in my mind, dsp’s are (will be/should be) so much more than rtb.

]]> By: zach coelius http://www.petekim.com/?p=72&cpage=1#comment-64 zach coelius Tue, 24 Nov 2009 20:20:43 +0000 http://www.petekim.com/?p=72#comment-64 The question is if guaranteed inventory will be available through a automated buy. There is no reason why exchanges won't be able to sell futures at some point to enable automated buys of guaranteed inventory. On the other hand much of the value of a dsp goes away if you have to buy buckets on inventory ahead of time without knowing what is in it. The question is if guaranteed inventory will be available through a automated buy. There is no reason why exchanges won’t be able to sell futures at some point to enable automated buys of guaranteed inventory. On the other hand much of the value of a dsp goes away if you have to buy buckets on inventory ahead of time without knowing what is in it.

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