Comments on: Dynamic Advertising Based Upon Real-time Inventory http://www.petekim.com/?p=66 Anything and everything that interests me Fri, 07 May 2010 09:09:15 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: petekim http://www.petekim.com/?p=66&cpage=1#comment-77 petekim Thu, 03 Dec 2009 00:59:33 +0000 http://www.petekim.com/?p=66#comment-77 I'll leave it to the USPTO to rule on whether you can patent the use of someone else's data, but clearly we agree that the ads themselves would be a powerful tool. :) Good to hear from you as always, Pradeep! I’ll leave it to the USPTO to rule on whether you can patent the use of someone else’s data, but clearly we agree that the ads themselves would be a powerful tool. :) Good to hear from you as always, Pradeep!

]]> By: pradeep javangula http://www.petekim.com/?p=66&cpage=1#comment-68 pradeep javangula Fri, 27 Nov 2009 07:41:42 +0000 http://www.petekim.com/?p=66#comment-68 I think this is a great idea. So good, that we have filed for a patent for it!:-) This is exactly what the Tumri ad delivery platform does. Real-time integration with an inventory source is needed. Any inventory source, normalizing that semi-structured data to feature in ads [display, email, video or search ads etc.] and making the decision by generating dynamic ads. Clearly this cannot be done without a dynamic ad construction engine which features a decisioning, targeting and rules engine. The next feature that is required s to be able to acquire new media (bid for new media in an RTB sense) or react to media that meet the geo, behavior or other characteristics and feature this product not sold yet. The Tumri AdPod real time listings engine, the targeting and matching engine and the media recommendation system (with a soon to come RTB plugin) accomplish this. I think this is a great idea. So good, that we have filed for a patent for it!:-)

This is exactly what the Tumri ad delivery platform does. Real-time integration with an inventory source is needed. Any inventory source, normalizing that semi-structured data to feature in ads [display, email, video or search ads etc.] and making the decision by generating dynamic ads. Clearly this cannot be done without a dynamic ad construction engine which features a decisioning, targeting and rules engine. The next feature that is required s to be able to acquire new media (bid for new media in an RTB sense) or react to media that meet the geo, behavior or other characteristics and feature this product not sold yet. The Tumri AdPod real time listings engine, the targeting and matching engine and the media recommendation system (with a soon to come RTB plugin) accomplish this.

]]> By: mitch scharf http://www.petekim.com/?p=66&cpage=1#comment-59 mitch scharf Tue, 24 Nov 2009 05:36:56 +0000 http://www.petekim.com/?p=66#comment-59 Smartypants.... Smartypants….

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