Comments for Stream of Consciousness http://www.petekim.com Anything and everything that interests me Fri, 07 May 2010 09:09:15 -0600 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Consolidation in the optimization space picking up steam… by Behavioral Advertising / Publicité Comportementale » Consolidation in the optimization space picking up steam… http://www.petekim.com/?p=151&cpage=1#comment-299 Behavioral Advertising / Publicité Comportementale » Consolidation in the optimization space picking up steam… Fri, 07 May 2010 09:09:15 +0000 http://www.petekim.com/?p=151#comment-299 [...] My bet, and apparently the bet of companies like MediaMath and others mentioned above, is that simpl... [...] [...] My bet, and apparently the bet of companies like MediaMath and others mentioned above, is that simpl… [...]

]]> Comment on The Curse of Vanilla by AOL Reports Q1 2010; Yahoo!’s Bartz Sounds Off On Losing Developer Talent; Akamai’s E-Commerce Services Strong in Q1 http://www.petekim.com/?p=155&cpage=1#comment-290 AOL Reports Q1 2010; Yahoo!’s Bartz Sounds Off On Losing Developer Talent; Akamai’s E-Commerce Services Strong in Q1 Thu, 29 Apr 2010 05:08:50 +0000 http://www.petekim.com/?p=155#comment-290 [...] Pete Kim looks at Dynamic Creative Optimization (DCO) programs and what he calls one of its core tenets: "the notion that creative variation leads to higher performance." The trouble with this is that clients may have different ideas and he labels it "The Curse of the Vanilla" - one identical ad for everyone. Read more on what Kim sees as the answer. [...] [...] Pete Kim looks at Dynamic Creative Optimization (DCO) programs and what he calls one of its core tenets: "the notion that creative variation leads to higher performance." The trouble with this is that clients may have different ideas and he labels it "The Curse of the Vanilla" – one identical ad for everyone. Read more on what Kim sees as the answer. [...]

]]> Comment on Consolidation in the optimization space picking up steam… by Anupam Gupta http://www.petekim.com/?p=151&cpage=1#comment-277 Anupam Gupta Fri, 16 Apr 2010 00:36:01 +0000 http://www.petekim.com/?p=151#comment-277 nice post Peter, and interesting developments. Enjoy Playa, I was just there 2 weeks ago and loved every minute of it. nice post Peter, and interesting developments.

Enjoy Playa, I was just there 2 weeks ago and loved every minute of it.

]]> Comment on Adobe enters dynamic ad market by Stream of Consciousness » Blog Archive » Consolidation in the optimization space picking up steam… - Anything and everything that interests me http://www.petekim.com/?p=144&cpage=1#comment-274 Stream of Consciousness » Blog Archive » Consolidation in the optimization space picking up steam… - Anything and everything that interests me Thu, 15 Apr 2010 15:38:23 +0000 http://www.petekim.com/?p=144#comment-274 [...]  X+1 venturing into landing pages (level 1 to level 3) 2.    Adobe/Omniture announcing creative optimization (level 3 to level 2) 3.    MediaMath purchasing Adroit (level 1 to level 2) 4.    Adchemy [...] [...]  X+1 venturing into landing pages (level 1 to level 3) 2.    Adobe/Omniture announcing creative optimization (level 3 to level 2) 3.    MediaMath purchasing Adroit (level 1 to level 2) 4.    Adchemy [...]

]]> Comment on A fun evening with the Dapper Crew by Paul Knegten http://www.petekim.com/?p=148&cpage=1#comment-268 Paul Knegten Sun, 28 Mar 2010 18:52:43 +0000 http://www.petekim.com/?p=148#comment-268 Was great having you, Peter! Great insight and expertise represented on the panel thanks to you. Was great having you, Peter! Great insight and expertise represented on the panel thanks to you.

]]> Comment on Should the US Government Bail Out the Post Office? by vhoy http://www.petekim.com/?p=142&cpage=1#comment-262 vhoy Tue, 16 Mar 2010 20:23:41 +0000 http://www.petekim.com/?p=142#comment-262 maybe the banks should bail them out so they can continue sending bills. maybe the banks should bail them out so they can continue sending bills.

]]> Comment on Another Swan Song for Trucks and Trees: Direct Mail spend will shift online by Anupam Gupta http://www.petekim.com/?p=88&cpage=1#comment-258 Anupam Gupta Wed, 10 Mar 2010 23:50:33 +0000 http://www.petekim.com/?p=88#comment-258 nice post Pete! nice post Pete!

]]> Comment on Adobe enters dynamic ad market by carnet http://www.petekim.com/?p=144&cpage=1#comment-255 carnet Mon, 08 Mar 2010 04:08:01 +0000 http://www.petekim.com/?p=144#comment-255 Pete, Display ad optimization is definitely the next wave.. but when it comes to rich media ad units, Adobe still makes folks program in Flash builder. I think that beyond ad optimization, we should be looking at creating personal relevancy. Brands should be able to have a continuous conversation with their fans and think of the ad space as content that interacts and travels where users are (rather than bringing users to the content). c Pete,

Display ad optimization is definitely the next wave.. but when it comes to rich media ad units, Adobe still makes folks program in Flash builder. I think that beyond ad optimization, we should be looking at creating personal relevancy. Brands should be able to have a continuous conversation with their fans and think of the ad space as content that interacts and travels where users are (rather than bringing users to the content).

c

]]> Comment on Adobe enters dynamic ad market by Aegis Announces Demand-Side Platform; Adobe Starting Media Practice? Is DSP Next?; Tobaccowala Says Agencies Must Pay For Talent http://www.petekim.com/?p=144&cpage=1#comment-252 Aegis Announces Demand-Side Platform; Adobe Starting Media Practice? Is DSP Next?; Tobaccowala Says Agencies Must Pay For Talent Thu, 04 Mar 2010 05:04:54 +0000 http://www.petekim.com/?p=144#comment-252 [...] Pete Kim says on his blog that the next step could be for Adobe to buy a DSP and complete its stack after what he views as Adobe's entry into the dynamic ad space with this Omniture display announcement. Read it. [...] [...] Pete Kim says on his blog that the next step could be for Adobe to buy a DSP and complete its stack after what he views as Adobe's entry into the dynamic ad space with this Omniture display announcement. Read it. [...]

]]> Comment on Smart Ads Video by Kelsey http://www.petekim.com/?p=127&cpage=1#comment-240 Kelsey Wed, 24 Feb 2010 16:41:44 +0000 http://www.petekim.com/?p=127#comment-240 YAY Smart Ads!! :) YAY Smart Ads!! :)

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